Stoke Your Fires play on words  [Nov 14, 2010]

STOKE Unusually for a film and animation festival, Stoke Your Fires (.com) rebranded using words not pictures of graphics, to convey its new, improved status. Working with P2, they developed a flexible and fun approach that allows lots of word play on the website, on social media in print and through its partners. This allows the expansion from animation to include film, media art and gaming to be fully presented through the brand. The festival opens on 18 February 2011 in Stoke. YOUR FIRES